About Us
Who We Are
At Cotswold Independent Financial Services, we’ve been helping individuals, families, and businesses make confident financial decisions for nearly 30 years. Based in Earlsdon, Coventry and regulated by the Financial Conduct Authority (FCA), we are proud to be a trusted and well-established firm with a reputation built on integrity, professionalism, and impartiality.
We are completely independent, which means we can search the entire market to find the right solutions for you – not just a restricted panel of providers. This independence, combined with our approachable nature and client-first mindset, ensures the advice you receive is always clear, unbiased, and focused on your goals.
Our Mission
‘To build and maintain long-term, trusted relationships that enable our clients to look to the future with confidence. We work with them to understand their hopes and aspirations and then, using our impartiality and independence, develop financial plans focused on making their short, medium and longer-term goals a reality. Our objective is to ensure our clients become our greatest advocates.’
Our Vision
‘To be the friendly and approachable face of financial planning services throughout the Midlands and beyond, leading the way in providing quality, independent, understandable advice that helps
our clients achieve their lifetime aspirations. We are consistently inquisitive about how we can do things better so that we can contiunue to grow and be profitable in a sustainable manner.’
Our Values
Approachable
We’re here to listen, we’re here to help.
Dependable
We do what we say we will. It’s a reputation thing!
Trustworthy
We know good relationships are built on being transparent and honest.
Understanding
We believe that having real empathy for others’ situations is essential to providing quality advice, guidance or support
Flexible
We know things can change and that we must be adapatable to meet the needs of our clients and colleagues.
Compassionate
It’s in our nature and, over time, we know being compassionate delivers the best results for everyone
Meet The Team
Directors
Stuart Startup
Director & Chartered Financial Planner
Stuart is a Director and Co-Owner of Cotswold Independent Financial Services, specialising in Retirement Planning. He is a Chartered Financial Planner with many years of experience since joining the industry in 1999.
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He also advises on Estate Planning and Clients’ Inheritance Tax needs.
Stuart ensures clients’ Wills are up-to-date and that their wishes after death are met. In addition, he deals with the Office of Public Guardian on behalf of clients to ensure that Power of Attorneys are completed and processed correctly.
Stuart also heads up the compliance department to ensure all CIFS advisers adhere to strict codes of conduct.
Outside of work, Stuart spends time with his family and friends and enjoys holidays in the sunshine, especially if they involve playing golf! He likes to watch as much sport as possible and coming from New Zealand originally to play cricket in the UK, he is a keen follower of the Black Caps and the All Blacks.
Robert Boland
Director & Chartered Financial Planner
Robert Boland FPFS is a Chartered Financial Planner and Fellow of the Personal Finance Society, with nearly two decades of experience helping people and businesses make sense of their money.
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He began his career in 2006 with Bradford & Bingley, qualifying as a Financial Adviser in 2008, before going on to hold roles at Santander, Legal & General, and AXA. This breadth of experience gave him a strong foundation across both personal and corporate advice.
Rob believes the best financial plans start with understanding people. He takes time to get to know each client’s goals and circumstances, then creates clear, practical strategies to help them achieve lasting financial security and peace of mind.
Rob is a keen supporter of the Personal Finance Society and the My Personal Finance Skills Programme and was Honoured to be named Education Champion of the year at the PFS Awards 2021/2022
Outside of work, Rob loves spending time with his Wife and Boy’s. Rob is a keen runner and has completed the London Marathon twice. He enjoys keeping fit and values the balance that an active lifestyle brings to both his personal and professional life.
Financial Advisers
Steve Lilleyman
Corporate Consultant
Steve has thirty-five years’ experience working in financial planning, advising mostly corporate clients, having worked in the corporate departments of HSBC and Barclays for many years.
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Much of Steve’s work has centred around employer pension schemes and he has been heavily involved in helping employers in the challenging arena of auto enrolment pensions. A completely comprehensive, user-friendly solution has been created and run by Steve, who has been successfully setting up schemes for national companies with up to 1000 employees, as well as for small local businesses.
When not busy taking care of clients, Steve enjoys mountain biking, fixing cars and travelling around the country to see his favourite rock bands.
Paul Corden
Independent Financial Adviser
Paul has been in the Financial Service Profession since August 1988 and is Diploma qualified.
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As a financial planner, Paul understands that every individual client and business is unique, so he prides himself on taking time to understand their goals and objectives. Based on this principle, he can build strong, trusting and lasting relationships with his clients.
Your financial circumstances are unique, so to ensure his advice is truly valuable, it must be based on a comprehensive and detailed overview of your financial circumstances and how these fit with your goals and aspirations. Once he has a clear understanding, he helps his clients formulate and maintain a clear financial plan and strategy to make the most of their hard-earned money and give them financial peace of mind.
Outside of work, Paul’s family take up the majority of his spare time, but when given the chance, Paul enjoys playing golf and socialising with friends and family.
Ian L Robertson
Chartered Financial Planner
Ian has over 30 years’ experience as an Independent Financial Adviser specialising in advice to business owners on self-administered pension arrangements and employee benefits.
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Ian also creates tax efficient and risk-controlled investment portfolios for clients.
Ian has been married to Sarah for 35 years, has 2 children, 2 grandchildren and enjoys, golf, rugby and watching live music at every opportunity.
Dr Daniel Elkington
Chartered Financial Planner
Dan is a chartered fellow of The PFS, has an MSc., and has completed his Viva for PhD however, needs to rewrite his thesis a bit to finish it off. He has been in the industry since 2008, becoming an adviser in 2012. He has worked as an in-house IFA in law and accountancy firms.
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Dan is generally a friendly and approachable adviser and practises behavioural financial planning, which focusses on client well-being and as such he is used to working with all different types of fellow professional to ensure that all his client’s needs are met.
His experience and expertise extend beyond traditional financial planning and he can assist with various tax and inheritance planning strategies, he particularly enjoys dealing with those in the food and farming industries.
He is married and has a couple of kids, competes in Strongman, loves his rugby, and runs a YouTube channel talking about Warhammer.
Saime Dodwell
Independent Financial Adviser
Saime is a Diploma Qualified Financial Adviser and has worked in the financial world since 2002. She started her career in retail banking and successfully held advisory roles in Investment, Protection, Pension, Inheritance Tax Planning, Tax Planning and Mortgages.
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Since 2013 Saime has worked as an Independent Financial Adviser. Prior to working in financial services Saime had experience in recruitment, direct sales, translation and teaching.
Saime has a flexible approach to her work, going that extra mile to meet her clients’ needs, always trying to do the best for them. She is appreciated by both her clients and the organisations she has worked in. Her strong ethical values are at the core of her work and personal life. Believing that trust is at the centre of the relationship between her and her clients, she has a straightforward approach which enables her to build and sustain long term relationships with the clients. Saime’s client bank has been built up purely based on recommendations from her clients to their friends and family members.
Daniel Humphreys
Independent Financial Adviser
Daniel Humphreys has worked in financial services for over a decade, bringing a wealth of experience and insight to his role as a financial adviser. He holds the Level 4 Diploma in Regulated Financial Planning and specialises in pension transfers, retirement planning, and investment advice.
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Daniel’s commitment to delivering high-quality, client-focused advice has been recognised within the profession—he was awarded Highly Commended in the Young Adviser of the Year category in both 2024 and 2025.
He is passionate about helping clients make confident, informed decisions about their financial futures. His approach is built on trust, clarity, and a deep understanding of each client’s unique goals and circumstances.
Outside of work, Daniel enjoys spending quality time with his wife and two young children. When time allows, he also likes to unwind with a round of golf.
Naomi Fielder
Independent Financial Adviser
Naomi has been working in the Financial Services profession since January 2012. She is Diploma qualified in the industry and is also working towards Chartered status.
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Naomi prides herself on building meaningful, trusted relationships with her clients; listening to and identifying financial needs, finding solutions, and ultimately supporting clients to maximise their financial potential and achieve their life ambitions.
Outside of work Naomi’s two young girls take up much of her spare time. Her weekends are busy enjoying time as a family, going to the gym, socialising with friends and wider family, and eating out.
Mortgage Advisers
Paul Stringer
Independent Mortgage Adviser
Paul is a CeMap qualified Mortgage and Protection adviser who has been working in the financial industry since 1999. He has been advising clients on their mortgage needs since 2006.
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He advises clients on their various mortgage needs as well as protecting themselves and their families with life, critical illness and income protection. He enjoys meeting clients, getting them on the property ladder and building a long-lasting relationship.
He can also help advise on later life lending.
Away from work, Paul is married, and the proud father of 2 children who take up most of his free time taking them to various activities. He also likes different sports, mainly football and cricket. When time allows, he like to remain active and keeping himself fit.
Huw Lansdowne
Independent Mortgage Adviser
Huw has over 10 years in financial services, helping clients secure the right mortgage and insurance solutions for their homes. He is also qualified in later life lending, including Equity Release, and is working toward becoming an Independent Financial Adviser. Outside of work, Huw enjoys staying active and involved in his local community.
Support Staff
Michelle Startup
Compliance Consultant
Michelle supports the compliance department to ensure the business adheres to all the regulatory requirements.
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As a former Registration Executive at the Land Registry, Michelle has an excellent knowledge of the housing market and deals with the administration of mortgage and protection reports.
In addition to the compliance and mortgage duties, Michelle drafts clients’ Wills and Power of Attorney documents.
Outside of work, Michelle enjoys spending time with her family and friends and 2 cats, lots of holidays, reading and gardening.
Samantha Suthers
Personal Assistant & Senior Business Administrator
Samantha has worked at Cotswold for over 25 years, starting as an office junior, and is now PA to the Directors.
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Samantha is a key member of staff, who manages the office, ensuring that everything runs smoothly and efficiently and provides our Directors and Advisers with daily organisation and administration support.
Samantha has a well-established relationship with our clients and is able to assist any client with their queries alongside our financial advisers.
She has two daughters, which are her pride and joy. Her hobbies include long dog walks, being a big football fan and is also interested in fashion and interior design.
Lynne Slattery
Receptionist & Administrator
Lynne joined Cotswold in 2022 as our Receptionist/Administrator and brings a wealth of administration and customer service experience with her.
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Lynne is a valued member of the team and provides clients with a warm welcome both over the telephone and when visiting the office.
Amy Perrett
Administrator
Amy started at Cotswolds in 2014 as an Apprentice, completing her NVQ in Administration.
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She is now one of our administrators, supporting the advisers, maintaining client files and the company database. In her time with Cotswolds, Amy has gained a vast knowledge of the financial services industry. She takes pride in providing a professional and organised service to our clients and is always happy to help with any queries.
Amy enjoys most sports, keeping fit and travelling! She also enjoys spending time at home with her family and her daughter.
Cian McCluskey
Administrator
Cian graduated from Coventry University in 2025 with a Law Degree and joined CIFS as a Financial Administrator.
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His duties include supporting the advisers, managing the Company’s database, keeping records accurate and being a point of contact for clients and providers.
Cian is an ambitious individual pursuing a professional career and is studying towards his financial qualifications.
Outside of work, Cian is a Community Football Volunteer Coach, having also achieved awards in Rugby & Indoor Go-Karting competitions.
Milena Damjanovic
Senior Paraplanner
Milena graduated from Coventry University in 2021 with a degree in Economics. Since then, she has worked in Financial Services, first as an Administrator and now Paraplanner.
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She’s completed a Paraplanning Apprenticeship and continues her studies. She was nationally recognised at the CII & PFS Apprenticeship Awards 2025 as the winner of Paraplanner Apprentice of the Year 2025.
Milena works closely with our Financial Advisors by helping to carry out thorough research and analysis to help advisers form recommendations to meet client objectives.
Outside of work, Milena volunteers on the Insurance Institute of Coventry Council and enjoys baking, travelling abroad to visit family in Cyprus and Portugal and loves exploring new coffee shops.
Charlie Startup
Trainee Paraplanner
Charlie graduated from The University of Liverpool in 2025 with a degree in Economics and joined the CIFS team as a Trainee Paraplanner.
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Charlie supports and works closely with our highly qualified financial advisers and is now studying towards his own financial qualifications.
Outside of work, Charlie is a member of a local golf course and cricket club and spends as much time as possible either playing both or watching as many other sports as possible. He enjoys travelling, especially, when he gets the opportunity to see family in New Zealand.
Why Choose Us?
Choosing the right financial adviser is about more than qualifications – it’s about finding a team you can trust. At Cotswold, our independence, professionalism, and approachable style mean you’ll always feel supported and understood.

